About

Fundraising isn’t just about money—it’s about people, relationships, and the psychology of generosity. That belief is at the heart of everything we do at Clarus Fundraising Consulting, LLC.

With 20 years of hands-on fundraising experience with nonprofits of every size, we understand the real challenges and joys of fundraising. We have been in the trenches—sitting with donors at kitchen tables, celebrating with staff when goals are achieved, and designing systems that actually work.

What makes our work unique is deep practical experience plus rare academic expertise. As one of the only people in the world with a Ph.D. in philanthropic psychology (the study of why people give and how generosity can be nurtured), Clarus Founder & CEO, Deanna Nelson, brings one-of-a-kind perspective to our work. Every partnership blends research with real-world tools to help nonprofit organizations connect with donors in deeper, more meaningful ways.

Let’s inspire generosity together.

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